We're producing over 20,000 of these this week.  What started life as a "get a customer out of trouble" idea has proved to be very popular.  The only reason we started to produce these is because we were supplied with 4 colour process artwork for 250 beermats.  The minimum run for litho print straight onto beermat board is 10,000.  The odd thing is that we have just produced 10,000 of them for one customer (smart hotel in London) just because they are so much nicer than an ordinary beermat.  This product is made from digitally printed paper which is laminated to beermat board.  It can be a very environmentally friendly product as we can use recycled paper and the beermat board is chlorine free and does come from a sustainable forest.